Balenciaga is a master of reinvention, in fact, the coveted brand reinvents itself on nearly every T-shirt it offers for Autumn/Winter 2021. With the Sponsor logo, youll find a subtler take on branding, with a redefined lowercase moniker sitting to the chest below a graphic 'b motif - its a clean, crisp image for the modern age that was created for the fictional Balenciaga Football Club and its high-fashion kits.